The National Marine Manufacturers Association (NMMA) announced yesterday that Beneteau USA was a recipient of the 2010 Marine Industry CSI Awards. This award marks the fourth consecutive year that Beneteau USA has secured this honor.
Award recipients will be acknowledged during the 2010 International BoatBuilders’ Exhibition and Conference (IBEX), taking place September 28th in Louisville, Ky.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers are required to survey all new boat buyers during this period.
“It’s important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA’s director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”
“Consistently surveying our customers to measure their satisfaction levels has been a strategic commitment of ours for years. The objective of participating in the NMMA program has always been to use this valuable information to drive ourselves towards ever higher levels of quality while exceeding the expectations of the owners of the beautiful floating dreams our Beneteau team in Marion creates.” said Wayne Burdick, President. “We are so proud to learn that Beneteau USA is the only sailboat manufacturer in the world to receive the NMMA 2010 Marine Industry CSI Award.”
Beneteau USA, the American division of the world’s largest sailboat manufacturer, builds hundreds of 31-50 foot production sailboats in Marion, SC and imports sailing and power yachts up to 58 feet in length from its parent company in France.